Monday, June 11, 2018

More Women in Coaching: Some Thoughts on How to Get There





Me with Andrea Hudy after a Kansas men's basketball practice during the 2014 NCAA Tournament in St. Louis. Andrea is the only female strength coach of a Division I men's basketball program and Assistant Athletic Director for Sport Performance at Kansas.

Some recent events have prompted me to think seriously about things we can do to positively impact the number of women in coaching -- sport coaching and performance coaching. First and foremost was my own departure from US Ski & Snowboard, where I was one of two women on the athletic development staff, one of only four total female coaches in the entire organization and one of a very few women to work in high performance in the US at the NGB level.

What was I thinking by leaving? I was thinking lots of things.

I knew there was a high probability my position would be filled by a male coach (it has been-- and I'm super supportive of this young man's ability to have a tremendously positive impact with all of the snowboard athletes), but in the long run, I felt I would be more free to speak, act and positively influence the entire profession working independently.

Don't get me wrong. I had and still have some angst about leaving and not being there for the female athletes, not being able to directly mentor the one current female intern, not being there to support and collaborate with Tschana Schiller (the other excellent female athletic development coach) and not being a leader of and mentor to the young men in the High Performance department. And I can say young, because at 49, I very much was the "elder stateswoman" on staff, second in age only to the venerable Bill Sands.

I decided to give up some very important daily opportunities to influence and lead in order to reach for some larger, nationally oriented goals, while also re-charging my emotional and physical batteries. Life is a balance of choices.

Here are some very honest observations, opinions and thoughts from a female coach.

1. Organizations like US Ski & Snowboard, the NSCA and CSCCA, all need to very purposefully and intently identify, mentor and support female coaches.

We need NGBs and coach certification organizations to proactively identify and support women in coaching and in sport leadership. To find the best of the best and help them stay in the game. To identify female athletes at the higher levels who might have an interest in staying in the sport and then nuture that interest into professional coaching mastery.

Not task forces.

Not women's breakfasts or luncheons at the national conferences.

Not just one "women's specific conference" every other year.

Do more. Make tangible efforts to identify, teach, support and hire.

Talent ID followed by purposeful support.

Those of us who have broken through to the higher levels of coaching have done so because we have had men in positions of influence actively support and help us move into a position to earn an opportunity. Women can only have those doors open if they have the opportunity to network with people of influence. If you really want women in the mix, this cannot be left up to chance. There has to be intentional effort, by both men and women in positions of influence, to get more women in the world of sport and performance.

The one and only Kelvin Giles. He's opened doors for me and other women in high performance.
Coaching education and national level coach development systems have to intentionally look for women who have a chance to thrive as higher level coaches and then support them. Coaching education departments can and should be more than just a revenue stream for these organizations. You are the people who know the sport at the grassroots levels and who can identify and recruit those individuals who have what it takes to be successful. Coaching education departments need to help put women in the pipeline and then help of support them up through the ranks.

Sport and performance coaching are very much fraternities. Male oversight of and leadership are the norm. This will not change without intentional effort to put capable women in visible positions, for all to see their skill and competence. Only then will old attitudes and biases really start to fade.


2. Smaller professional networks have to feature, invite and support female coaches to speak and attend. 

I have had the great fortune of being a part of Vern Gambetta's GAIN Network since 2009. Vern invited me to attend in 2009 and then asked me to first speak in 2010. It has been one of the most important developments in my career as a coach, as it has given me the opportunity to learn from, network with and become a person of influence in the world of athletic development and sport performance. I cannot thank Vern enough for his support.

I believe I am one of only five women to have been included as faculty/speakers at GAIN in its eleven-year history. For several years, I was the only female speaker and one of a small group (< 10) of female attendees. This year, I'm bringing one young female coach and hope to see more women in attendance. I am glad to see a new female speaker, Grace Golden, PhD, in the line up.

I was also the only female speaker at the USOC High Performance Strength & Conditioning Symposium, last May in Colorado Springs. This was a tremendous honor and opportunity offered to me by symposium organizer Tim Pelot. I believe there were about six other women in the audience of about 120 professionals.

Speaker photo from the 2017 USOC High Performance Strength & Conditioning Symposium. One of the very best and most impactful professional experiences I've ever had.

Tim has announced a 2019 edition of this event, and I'm very excited to see that Dawn Scott, Fitness Coach for U.S. Women's National Soccer Team, and Teena Murray, Director of Sports Performance at the University of Louisville, are on the list of speakers.

One of my personal and professional goals is to invite and bring as many talented young female coaches to these two events as possible. He doesn't know it yet, but I am going to bug Tim about the acceptance process for the 2019 event and see if we can't target a few more high-performing, young female coaches to apply. I know the event is geared toward more "experienced high performance professionals."  However, there just aren't a ton of women with many years of experience in high performance organizations, so let us go out and identify those who have potential to be future leaders in the profession, mentor them and open the pathways for them to earn that experience.

People like Vern and Tim have the ability and opportunity to open doors for others, just as they opened it for me. Now my mission is to help get more women involved in high quality learning and networking events like these and support that process. A secondary aspect of this mission includes being active on sport performance podcasts, helping other female coaches get a shot at an interview.  I want to thank Martin Bingisser and Nick Garcia of the HMMR Media Podcast for including me in their line up twice over the last year. Podcasts can give female coaches a voice, an opportunity to contribute to and be respected by the wider professional coaching community. Women need a voice and visibility in the professional ranks if we are to be accepted as peers and leaders.

3. Big sport organizations have to do some serious self-reflection and review of hiring processes and culture. There is a great deal of work to be done here, in spite of all of the accolades for female athletes in this country, particularly in the Olympic sports.

As I told a group of young coaches last week, I never really noticed I was a "female coach" until I was a part of a national sport organization. I noticed women primarily in "gendered roles" in the organization: administrative support / team managers, sports medicine (physical therapists), marketing, membership and fundraising. Sport coaching staffs, high performance leadership and the executive offices were overwhelmingly male, even for women's teams and for specific female athletes.

This is not a criticism, but an observation of what exists. To be fair, US Ski & Snowboard has hired women for two of the executive positions (CFO and Director of Human Resources) and I am happy to see that. But the current reality is that women still overwhelmingly occupy the lowest-paying, support staff positions. They are still very much absent from leadership, coaching and athletic administration positions.

You cannot become what you cannot see.

But I'm not sure the men in charge really ever notice there is a discrepancy, because they are never in the minority and it's completely "normal" in sport for men to be in charge and for men to be coaching women. And when it comes to hiring coaches and high performance staff, the people in charge of that process tend to be men. And what do we know about hiring? People tend to hire people who are in their network and who are like themselves.

You cannot change what you cannot see.

Many organizations, be they NGBs or NCAA institutions, are working on making their processes more professional. This is good. We have to move past the days where head coach, assistant coach and performance coach positions are hired behind the closed doors of "the old boys' network" and not open to others outside of personal networks. I applaud US Ski & Snowboard for hiring Nichole Mason as the new snowboard slopestyle and big air rookie team coach. She has definitely proven herself with the development of 2018 Olympian Chris Corning and new rookie team member Jake Canter.

Male coaches and administrators must be open to the idea of women working alongside them on a daily basis. I would thing this especially important when traveling nationally and internationally with young female athletes. All athletes, especially female athletes, deserve the opportunity to work with good female coaches. Organizations that have mostly male coaching staffs and administrators should take the time to carefully and genuinely listen to the needs and concerns of their female athletes. You might be surprised as to what you hear.

If diversity and inclusion are truly goals for an organization, open, professional hiring practices are essential. Language, conduct and fair treatment matter if organizations want to retain female staff.  Genuine support for women and understanding of the subtle and not-so-subtle issues faced by women in coaching must be recognized. If organizations are struggling to figure out exactly why there aren't more women in their coaching ranks, maybe its time to hire someone to evaluate the hiring practices and illuminate overall culture. This individual can also act as an advocate for pay equality, a fair system of promotion and an equitable allocation of resources to female and male teams. That someone needs to report to the board of directors, not be beholden to anyone in paid leadership. It will require brutal honesty and a genuine willingness to evolve as an organization.

-------
So those are some of my thoughts. I'm interested in constructive conversation and in hearing from others working on this issue. We all have to be more proactive and reflective --- individuals and organizations --- if we want to level the playing field in coaching.



Friday, May 11, 2018

Thoughts on The Art of Programming

I think the art of programming --- the selection, order, dosing and progression of movements --- is becoming a lost art. It seems to be more of a "plug and play" kind of activity rather than a craft.

A good program, and the process of implementing that program, will be much more than the sum of its exercises.

The use of software makes it easy to copy and paste.  Software makes every workout look basically the same. We pick from the list put the "power" exercises here, the "strength" exercises here and the "plyo" exercises here.

Is this activity inherently different than writing --shaping--- a workout on a blank piece of paper or even white board? Are the relationships of the movements within a workout and among the various other days of the workout plan easily comprehended?

The use of phones and tablets to display exercises means they are more likely to be displayed one at a time, possibly losing context of how they are connected to other exercises. It's hard to zoom out and see the big picture of the structure of an entire session.

If there are videos next to the exercise name, athletes are not forced to remember the movement, to comprehend the text and process it's relationship to the movement. There is no need to remember and learn --- to develop the knowledge, skills and behaviors associated with learning to train.

We want athletes to learn and embrace the process, not just to do the stuff. Just as we want coaches and clinicians to learn the process.

In physical therapy, the art of programming is barely even taught. It is my observation that exercise prescription is no longer a valued skill for the therapist. It's more about evaluations, procedures and maybe manual therapy treatments. Delegate exercises to the extenders.

One of the recent student therapists at US Ski & Snowboard told me his therapeutic exercise class in school was online and the students were expected to complete it independently. His only formal experience with programming exercise was during his clinical experiences.


Terrifying.

I thought the whole point of being a physical therapist was to be an expert in human movement and to use movement to improve function. Isn't dosing exercise the very heart of physical therapy? Or has that changed now that all new therapists are doctors of physical therapy?

A few years ago I attended a continuing education course taught by two prominent orthopedic PTs. I was psyched to spend two days focusing on the athletic knee and shoulder. How did the best in the field program for their patients? I never really found out.

They spent the majority of the course describing, discussing and reviewing the various surgical procedures and gave a cursory overview of the actual therapy afterward.

Well, you know, we do focus on range of motion, then we do the strength work and then by week x we are back to plyos or throwing. There was no in-depth discussion of exercise selection and progression --- with a particularly glaring lack of focus on building basic strength.

Cue Mark Rippetoe.

I was devastated. Livid. The therapists were more interested in talking surgical procedures than they were about the details of the rehabilitation. No deep dive or reflection on programming and progressions. No concern about the how and why of what of the movements they prescribed.

I think it is a noble calling to use movement to create health and performance. 

We must do better, as coaches and as clinicians. Our athletes and patients deserve it. We must value the process of exercise selection, instruction and progression. We must value the process and act of programming.








Wednesday, May 09, 2018

Thoughts on the RDL: Risky Business or Essential Exercise?

I've been ruminating on this subject for the last four years. My goal with this post is to spark some thoughtful discussion on the use of the RDL in performance and rehab programming.

Some background. Prior to coming to US Ski & Snowboard in May of 2014, I'd been working in private practice for 10 years, primarily with high school basketball, volleyball and swimming athletes. In my world, the RDL was a highly advanced movement, reserved as an accessory training movement to prepare the body to efficiently move the bar from below the knee to the power position at mid-thigh in cleans and snatches.

Because we did full range of motion squats (bodyweight, front, back), full range of motion hexbar deadlifts, step ups and lunges in varying directions, amplitudes and speeds, skips and all kinds of other movements, I did not see any reason for this group of athletes to do RDLs, Good Mornings or any other resisted isolated hip-hinging movement. Hamstring work wasn't isolated, it was always integrated into a coordinated hip/knee/ankle movement.

For those who don't know the background of the RDL exercise, it came into existence when Nicu Vlad, a Romanian weightlifter, was observed doing the movement in the US. Different from the traditional "Stiff Leg Deadlift" it was given the term Romanian Deadlift. So, the RDL was never specifically intended to be an isolating eccentric hamstring strengthening exercise; it was an accessory movement for a very high-level weightlifting athlete -- still the heaviest athlete to ever do a double-bodyweight snatch in competition, if I'm not mistaken.

Since the late 2000s and onward, RDLs have become a staple in all of athletic preparation, in the name of hamstring-specific strengthening. This practice pattern has coincided with the use of the term "posterior chain" and specific emphasis on teaching the "hip-hinge" -- the ability to discriminate between hip and lumbar spine flexion/extension. This skill is an important part of body awareness for good lifting mechanics and maintaining good back health.

It is my observation that with regard to programming and terminology, there is now an emphasis on exercises and language to train the "posterior chain" vs a previous (maybe 2000 and before) emphasis on exercise to work "triple extension." Maybe I'm getting old and being an iron geek, but this shift in terminology and programming philosophy intrigues me. I do have an undergraduate degree in history & philosophy of science.

We are in a time where strength coaches, physical therapists and athletic trainers tend to emphasize all things hip extension, almost, in my observation, at the expense of knee extension altogether. Combined hip/knee/ankle coordinated movement has taken a back seat. Glutes and hams are the focus. Quad / knee extensor strength is almost summarily dismissed as unimportant or even being detrimental to function, despite everything we know about knee extensor inhibition in post-surgical and painful knees and our struggles to get good knee extensor strength back during rehab.

(Can you really ever have too much knee extensor strength? Is that really a thing?)

Single leg RDLs and hard-style RKC kettlebell swings now permeate rehab programming. Athletes of all sports and abilities are given heavy RDLs and no one blinks an eye. It's all about the "posterior chain" and the consensus is that we must isolate the hamstring to strengthen it and this movement is a superior method to do so.

Fast-forward to Summer 2014 and I enter the world of ski and snowboard. Heavy RDLs are common in programming. I am told they are an important part of ACL injury prevention. Back irritation or injury from doing RDLs in training does not seem to raise any significant red flags.

I get it, but do we really get it? We are locking the knee in a position of minimal flexion and working a two-joint muscle group only at the proximal end, in the sagittal plane. But aren't most ACL tears in ski and snowboard due to some type of torsion/rotation/flexion mechanism? Or during deep, backseat landings combined with catching an edge?

Are we really doing anything to help stop something that happens so fast and violently that no human, regardless of how strong s/he is, can physically stop the injury? If so, wouldn't working more combined hip/knee flexion/extension at varying speeds such as deep lunges with reaching or big step ups with some rotation be more specific to these injury mechanisms?

And a second important question: Is the risk of back injury/irritation during the RDL itself worth the perceived reward of isolated hamstring muscle strength? Is it worth it if athletes routinely report low back pain after doing this one exercise and it keeps them from consistently training in the weight room or puts them into rehab? Is it worth it if athletes are so sore from the eccentric work with this exercise that they cannot do their other leg work with full intensity and purpose?

Are we really getting the most bang for our buck?

It is my opinion that injuries in the weight room should be extremely rare. If athletes routinely complain of low back pain/soreness after any exercise, then I need to reflect on what I am programming and why. 

Is is appropriate for an athlete to do heavy RDLs? With weight they cannot clean, squat or regularly deadlift with ease?  If you take the stance that and RDL is an accessory lift to support performance of cleans and snatches from the floor, I don't think it is. As a weightlifter, the RDL has a very specific context within set of movements.

If an athlete doesn't clean or snatch from the floor or low hang/blocks on a regular basis, are heavy RDLs a necessary part of comprehensive lower extremity preparation?

Does this movement, as a stand-alone, isolated muscle exercise, do what we really think it is doing? Or is it just cool-looking busy work? Does back or hamstring soreness equal productive / protective work?

When I observe athletes doing RDLs with weights they cannot clean, snatch, squat or deadlift with full range of motion, I am concerned. Especially when athlete cannot even lower the weight with control on the final rep; they drop the bar. In my mind, this is a red flag and the athlete has not earned the right to use that weight. If you cannot lower the bar with good form and control, you have no business picking it up in the first place.

(Side note: The presence of platforms and bumper plates doesn't mean you / your athletes should drop the bar on every lift. If your athletes do, you might rethink how you are teaching and progressing them. Every opportunity to lower the bar to floor well is a rep of solid coordinated torso/lower extremity eccentric strength. If we value eccentric work so much, why are so many athletes dropping the barbell on every kind of rep/lift imaginable?)

In my mind, the risk of back irritation is not worth the reward with RDLs. And I'm not sure we really know how functional the hamstring strength is, with regard to truly supporting performance or reducing risk of injury.

We just know they make your hamstrings as sore as shit. And most young people think it's pretty cool to put more than one plate on the bar and pick it up and drop it for 4 sets of 5. Low back pain may just be part of deal.

I think we can do better.

No amount of low back pain, or the high risk of back irritation, should be a normal part of regular training. And yes, I've squatted and deadlifted heavy, as have many of my athletes.

Is it wrong to think full range of motion squats, hexbar deadlifts, step ups and lunges don't work the hamstrings in a fully functional and supportive manner? 

Do we really know the value of heavy double-leg RDLs or single-leg RDLs for that matter, in rehab or performance? Are there appropriate alternatives that do the job as well or even better?

Have there been any comparisons of programming in non-weightlifting athletes with these exercises vs programs without these exercises? Or is it currently just accepted as the thing to do because people are focused on that thing called the posterior chain vs the coordinated strength of the entire lower extremity?

I caused my rehabbing and snowboard team athletes a bit of confusion and concern over the last four years, as their programming had no isolated hamstring work. I had to convince them to trust me they weren't missing out.  No RDLs (single or double leg), no glute-ham apparatus exercises, no Nordics, very little to no bridging. We learned to squat and hexbar deadlift with full range. Pause squats, speed squats, partial squats. Hexbar jump shrugs. Push presses, power jerks. Lunge and reach in all shapes, sizes, speeds and directions. Step ups and alternating single leg box jumps. Bounds, hops, jumps. Leg circuits, Spectrum Squats, Tabata-style interval squats.

Their leg work was comprehensive and extensive, but simple. It was challenging. We did it consistently. It supported their successful return to World Cup level and even Olympic competition in the ski and snowboard world.

So with these particular athletes, I have real-world examples of non-sprinting/running athletes competing at a high level without isolated hamstring work. Not proof of anything, but maybe a cause for reflection on current practices in rehab and performance.

I'm genuinely interested in other professional opinions on and real-world use of heavy RDLs. Does anyone else see the risk greater than the reward? Were my athletes missing out by not doing RDLs and other hamstring-specific work? Are light RDLs effective and less risky?

What does the research out there say with regard to the use of heavy RDLs in running and non-running athletes? 

With RTS for ACL and other knee injuries, is the RDL really creating protective hamstring strength and stability about the knee? Is is an essential exercise for hamstring graft patients or can we get the same or better benefits from other exercises that emphasize full range of motion, coordinated hip/knee/ankle flexion and extension?

And so this is one of the things that has been swirling in my head the last four years. I look forward to hearing everyone's thoughts.












 











Friday, September 29, 2017

Thoughts on the Value of Coaching Young Athletes

One of our former interns stopped by last week. She's deferred admission to a graduate program in S&C for a year to work in the private sector.

She's the head of performance training for a small, private rehab/performance facility. The owner has given her full reign to revamp the youth training program. As some side work, she's taken on a few adult personal training clients at another commercial gym.

This is an experience all young strength coaches should have--the opportunity to work with adolescent athletes, and apply/progress basic bodyweight movements with them. I'll argue there's also excellent value in doing the same with general population adults.

She's seeing results. Decreased joint pain in her adult clients and youth athletes. Increased confidence and function. She's learning how to build proper movement progressions and seeing the power of these movements applied over time.

Young strength coaches working in the collegiate or other type of "elite" athlete setting are unlikely to have the opportunity to implement or observe the long-term implementation of bodyweight movements.  Many times, regardless of the athlete's actual training age, there is great pressure for the strength coach to go straight to the barbell and other advanced, equipment-dominant movements. After all, these are adult-sized (or larger!) athletes who have been labeled "elite" or maybe even "best in the world." How could any of these athletes possibly have the physical literacy and movement competency of a 12 year-old? You mean we need to start with bodyweight work?

Yes. We need to start with the basics. But there is pressure, from many sources, to do things that not yet appropriate.

There is the expensive software beckoning for the elaborate periodization scheme.

There is the multi-million dollar facility with the fancy equipment.

There are sport coach and strength coach expectations of what weight room work looks like.

There are the never-ending training/competition schedules and training time limitations.

So instead of building the physical literacy and movement competencies, a novice strength coach feels pressured to squat heavy, clean heavy and implement "mental toughness" tasks that are simply busy work. Last time I checked, vomiting isn't on anyone's list of movement competencies.

If coaches skip the foundations, at any level, they are building a house of cards and doing everyone a disservice. Coaches need time to develop skill sets and a "coaching eye." Athletes need time to develop movements. Progressions are key to developing higher level athletic skills.

It's a difficult challenge. There are pressures to do what is nice versus what is truly necessary and appropriate. To overcome these pressures, the strength coach has to have confidence in his or her principles of preparation and have developed the ability to use movement in a systematic manner, not just throw technology or the latest exercises at athletes. S/he has to have earned the trust of the sport coach and the athletes. Everyone involved needs to understand that basic doesn't mean easy. Or monotonous. Consistency and proper progression are key to sound athlete preparation. Ritual and consistency are part of the elite athlete tool box.

We must find ways for strength coaches to become "athletic development coaches" ---to spend time working with the young, developing athletes prior to working with college level or other highly-skilled athletes. Without equipment. Without pressure. Without crazy schedules. They need to see the power of doing simple things well, over time. They need to develop an extensive toolbox of movement progressions and feel confident applying them.

Many in the profession look down upon the private sector coaches. But outside of a school or academy setting, where else can a novice coach learn the art and skill of developing athletes?  Does the current crop of internship opportunities provide a good learning environment and support this type of coach education?

I guess I have more questions than answers right now. But it is my observation that a strength coach needs experience coaching athletes of all ages if s/he wants to be a well-rounded athletic development coach.








Thursday, January 07, 2016




So very lucky to work alongside these two great professionals, Tschana Schiller and Dr. Bill Sands, at US Ski & Snowboard. These are a few pictures of the process by which we calculate hemoglobin mass. Way too many steps for my brain to memorize yet, but it was neat to go through all of the steps. Bill would joke that he's just a bunch of hot air, but that's just not true. He is truly a wealth of information and experience.

Monday, December 21, 2015

A Test Post with a Few Thoughts

Just a test post to try out the new Google Photos and a link to a good article. This is a picture of the conference building at the Chula Vista Olympic Training Center. I had the great fortune of visiting this beautiful place last week and meeting many bright and thoughtful strength & conditioning professionals.

I'd like to share a fantastic blog post by Andrew Wilson and a link to a great Google Hangout featuring Andrew Wilson, Al Smith and Mark Upton. If you are reading or are contemplating reading the new Frans Bosch book, you'll probably find the topic of dynamic systems and a more ecological approach to motor control / learning.

Sunday, January 25, 2015

Weightlifting Shoes: Do your athletes need them?

Current 6' 9" Pepperdine starting MB Mitch Penning front squats 100 kg in high school. 
I get asked this question all the time. There are two major things to consider:

1. Does the athlete have ankle mobility issues with basic squatting?
2. Are you going to train the full snatch and clean, or lift from the ground on a consistent basis?

If you answer "yes" to either of these questions, you should encourage your athlete to use weightlifting shoes during training sessions, with all barbell movements.

Weightlifters wear these funky, clunky high heeled shoes for two reasons. First, firm soles give the athlete a firm connection to the platform so there is no loss of force when driving the feet into the ground on lift off, recovery from the bottom or the dip and drive of the jerk. Second, heeled soles give the athlete additional ankle dorsiflexion, which allows for optimal vertical torso positioning on lift off and recovery.

Melanie Roach (53 kg) prepares to stand with 110 kg clean.
The effective heel height ranges from .75 inches to 1 inch. Shins forward mean torso vertical. The knees are able to be out over the toes and the athlete can keep the barbell within the base of support over the feet. The athlete's foot is flat against the platform in positions where the shin must move forward. Leverage is maintained.



Natalie Burgener (63 kg) stays vertical as she dips with 115 kg.
For a great history lesson on the evolution and necessity of the weightlifting shoe in competition, read this classic by Bud Charniga.

Weightlifting shoes are not crutches or band-aids. They are part of a weightlifter's equipment and uniform. And they can assist young and old non-weightlifting athletes by putting these athletes in better positions when learning to squat or do the full versions of the lifts. They can assist an athlete in learning the importance of ankle mobility when squatting without weightlifting shoes.

I cannot tell you how many times I have had to physically put someone in weightlifting shoes before he or she really believes this and feels the difference. It only takes a few reps before the light bulb comes on. The athlete feels the connection to the platform and senses the better upright position. I had a small stash of shoes at my facility for this purpose and at the USSA Center of Excellence, we keep shoes in the gym so athletes can try them.

If you are a coach who coaches the barbell lifts, you should own a pair of shoes and you should have a good understanding of how these shoes impact mechanics, mobility and leverage in common lifting positions. They are now much easier to find and cost ranges from $70 to $200. VS Athletics and Wei Rui shoes are budget friendly. Adidas has some lower cost shoes now. You can get classic wooden heel shoes in custom colors from Risto Sports. One pair should last a non-weightlifter many, many years.

Ryan Sexton recovers from a clean in his VS Athletics shoes.
 It takes two minutes for an athlete to change shoes during a workout and put them on the shelf or in their locker. I do not consider this an inconvenience or a waste of time. It offers an opportunity to get a drink and discuss the previous sets and upcoming exercises.

Have I used them with all of my athletes?  The answer is no.  Good court shoes and good ankle mobility will work for younger athletes training the basic squats and push press. If the athlete needs and wants to move on, I strongly recommend they invest in a pair of shoes. If you are only doing bodyweight circuits and dumbbell complexes with teams, then no, these athletes don't need weightlifting shoes.

If an athlete is very tall and inflexible, I have used weightlifting shoes to help develop better movement patterns and mobility. Not a crutch, but a tool to provide feedback and guidance.

The best analogy I can give for using weightlifting shoes is using cycling shoes.  You can ride a bike for enjoyment with or without cycling shoes. But if you invest in a pair of shoes and learn how to clip in, you will feel the difference it makes in your comfort, power and efficiency.  I don't have to be a professional cyclist to benefit from using and investing in pure cycling footwear--or shorts for that matter.  But it will make my riding and training much more enjoyable and probably more effective.

If I swim, I wear goggles. If I cross country ski, I wear cross country ski boots and skis. I use tools and equipment from many sports to facilitate my own training and the preparation of my athletes. I teach them the how and why for now and then they can also use this information and equipment to enjoy lifting, biking or whatever after they retire from competition.

Ryan Sexton demonstrates parallel shin / torso that good ankle dorsiflexion allows.
I'm by no means a zealot for the classical lifts. I understand the importance of good range of motion and mechanics without using weightlifting shoes.  All of my athletes will tell you they learn to skip, squat, lunge, step up and move without them. But when we are on the platform or in a squat rack with a barbell, they will tell you they prefer to use weightlifting shoes if they are available.  And I'm willing to take the time to allow them to use them and feel the benefits.

Many may disagree with me and that's fine. There is more than one path to any given destination. But if you are teaching the full barbell movements and you are squatting your athletes heavy, you'd better have a clear understanding of your athlete's mobility, the safety of the positions they are in and the loads you are putting them under.